Light: Full sun to partial shade.
Soil: Moist, well-drained, fertile, and slightly acidic (pH 5.0-6.5). Amend with acidic compost if needed.
Hardiness Zones: USDA Zones 5a-9b.
Wind: Shelter from cold, dry winds to protect buds and flowers. 
 
Watering: Water deeply and regularly, especially the first 1-2 years; keep soil moist but not soggy.
Mulching: Apply a layer of mulch to retain moisture and regulate soil temperature.
Fertilizing: Use a balanced fertilizer or one for acid-loving plants (like Holly-Tone) starting the second year, if needed.
Pruning: Prune in mid-summer after flowering to shape; avoid pruning in fall or winter.